By

nilsgrundberg

·

Spotify Fans First

Spotify wanted to reward its most devoted fans. By analyzing user data, they identified those who listened most to various artists. These fans received exclusive invitations to concerts with their favorite artists.

In 2018 and 2019, through my company Tajga, I worked with Spotify to support their campaign ’Spotify Fans First’ through content. Artists and fans were interviewed, and the content was used on Spotify’s social channels in the Nordic region. The aim was to create awareness for the platform and to build relationships with music artists and record labels.

Photographers:
Fredrik Lewander
Julia Dansarie
Kristofer Fahlgren
Rickard Eriksson

Delivery: Content (video and still images), project management, creative direction and content development.