Two great brands, Swarovski Optik and Fjällräven Hunting, joined forces due to their shared values in hunting, aiming to inspire more hunters to improve their shooting skills. Both brands advocate for hunting as a genuine game-conservation activity, stressing the importance of unwavering respect for nature, animals, and the ecosystem.

Regular practice of shooting skills by hunters fosters a secure and safe gun-handling environment, ultimately reducing suffering for the game. To promote this perspective, a co-branded target practice initiative was developed and distributed through Fjällräven’s and Swarovski Optik’s social media channels, inviting the hunting community to participate. Participants had the opportunity to win equipment from both brands.

This collaborative effort made a significant impact within the hunting community, aligning with the values of both brands. Through this partnership, they were able to reach a broader audience, engaging more potential customers.

Photographer: John Sandlund
Art Director: Fredrik Lewander


The Client (här kanske man vill ha en h2:a eller H3:a?)

Fjällräven
Fjällräven, a brand under the ownership of Fenix Outdoor, originated in Sweden in 1960 under the vision of Åke Nordin. Specializing in outdoor apparel and equipment, Fjällräven is globally recognized for its durable, sustainable designs. Operating in Europe, North America, and Asia, its products are available through retail partners and company stores. Fjällräven remains committed to its core values of quality and sustainability, staying true to its heritage.

Fjällräven Hunting
Fjällräven Hunting is a sub-brand of Fjällräven dedicated to providing high-quality hunting apparel and equipment. With a focus on functionality and durability, Fjällräven Hunting offers gear designed to withstand the rigors of the hunt while ensuring comfort and performance. Whether it’s clothing engineered for camouflage, backpacks optimized for carrying hunting essentials, or accessories tailored for the demands of the wilderness, Fjällräven Hunting caters to hunters who value reliability and sustainability in their equipment.

Swarovski Optik
Swarovski Optik is a prominent manufacturer of premium optics and optical instruments known for its unparalleled quality and precision. With over a century of experience in the industry, Swarovski Optik has established itself as a leading authority in optical technology. Their binoculars, telescopes, and scopes are beloved by both nature enthusiasts and professional users worldwide for their crystal-clear vision and exceptional durability. Swarovski Optik combines cutting-edge innovation with elegant design to offer users a unique experience of nature and observation. With a focus on precision and perfection, Swarovski Optik is a brand that constantly strives to exceed expectations and deliver outstanding optical performance.